Both UI and UX are coherent design disciplines, but with a similar focus that strives to pave the way for a fabulous end product. UI and UX are, in fact, complementary aspects of website design – one is incomplete without the other.
Let’s look at how UI and UX come together to ensure a website represents a brand as efficiently, as authentically, and as delightfully, as possible.
Why You Should Invest in UX Design
This pandemic has shown us how important our digital platforms are, especially to keep businesses afloat.
And so, the post-pandemic era might be just the ideal time to invest in some really good UX design. Both visitors as well as prospective customers are bound to pay close attention to user-friendly sites. Moreover, Google’s latest algorithm updates have been highly focused on the various UX design ranking signals. That means, the user experience of your website officially has a direct impact on where you sit on the search engine result page.
On that account, as a business, you have to invest in UX design for your website, because:
- The right UX design will anticipate your customers’ needs and wants, helping them move seamlessly through your website towards whatever goal they have in mind.
- An excellent UX design essentially encourages extensive user interaction with your business through call-to-action (CTA) buttons, suggested next steps, newsletter or survey signup prompts and more.
- When visitors are able to find relevant information on your website by following an easy-to-follow and clear path they are more likely to stick around on your website. And that translates to a lower bounce rate for your site.
Why You Should Invest in UI Design
Simply put, UI (User Interface) design is the bridge between your website and the visitors. It consists of the basic design elements that help visitors navigate your website and thereby make decisions.
These are the reasons why investing in UI design is not just a good decision, but an extremely necessary one:
- Your UI decisions are about your choice of typography, colour, button style, and more. So, a great UI design speaks volumes about your brand! It is your site’s UI that instantly evokes your firm’s tone, values, culture, and so on.
- The wrong UI can easily prevent conversions. The ideal UI will motivate people to download content, make contact, or even make a purchase. Websites with welcoming UI designs resonate better with users; brands with stimulating UI designs see a higher number of conversions.
- A proactive user interface design also helps a business to better retain customers. A great UI brings together page elements that facilitate a positive subconscious emotional reaction, that translates to repeat visits.
Final Word
- UI is all about design patterns, factoring in even the minutest of details. UX, on the other hand, is more of a data-driven projection of how the user is expected to feel when they’re on your website.
- While a good UI design is what makes the layout pleasant to the eyes and enjoyable, UX design has everything to do with ease of usage.
- UX can be seen as more of a feeling that promises responsiveness, seamlessness, and just the overall premise of the site. And then there is UI that consists of digital interfaces, tools, and technical tidbits that directly relate it to the design process.
- UI and UX are distinct concepts and also highly specialized roles related to website design. However, despite the heavily nuanced differences between these two disciplines, businesses need to approach them in cohesion. That is the only way they can make the most of any given digital sales or marketing strategy.