We all know how standards in web design and development generally change faster than they can be implemented. The need of the hour is to focus on different approaches, trends, and techniques that are gaining popularity.
If you’re ready to innovate your web application in 2021, here are three fabulous industry trends that can help you become the pioneer in your niche.
Here are the trends that are definitely worth following:
Voice Search
We find ourselves today in the m+idst of the incredible voice search era. Every smartphone that we see is equipped with a digital voice assistant – whether it is Siri for iPhones or Google Assistant for Android phones. We are continually witnessing smart speakers empowered with Artificial Intelligence gaining popularity.
Why, we might ask, is website design and development so inclined towards including this feature. First and foremost, voice search gives an ease of use like no other. After all, oral communication is just about the first thing we learn as infants. Both children and elders find themselves highly comfortable with voice interfaces, without going through much of a learning curve.
Next, voice assistant use is quite affordable for being such a heavily used feature and one of the leading trends in e-commerce.
It goes without saying that for brands who want their web application to be found, optimizing it for voice search would be a great idea.
Content Customization Through Machine Learning
The point of machine learning and even AI is providing users with improved experiences continuously and natively. What that means is – these technologies affect our daily activities on the web without us even recognizing it.
Without taking any direct input from developers, ML makes it possible for software to improve its performance. So, the software is able to analyze incoming data, detect patterns, make decisions, and finally improve how it works.
We can do a lot more than what we have been already doing with ML. The possibilities are endless when you count in image recognition and enabling of natural language. Through machine perception, the computer is allowed to interpret data and accordingly make grounded decisions.
Not surprisingly, ML is being used in web applications in various industries, like healthcare, education, Finance, agriculture, and so on.
Businesses are analyzing their website visitor behavior and consequently making adjustments to their content. The site visitors never find out that it’s an algorithm that they’re using, but their satisfaction sure does result in a boost in engagement as well as conversion!
Accelerated Mobile Pages (AMP) and Progressive Web Applications (PWA)
Google gives priority to those web applications that load quickly on mobile phones. That is why implementing unique technologies like AMP or PWA, that reduce web page load time is important.
A PWA (progressive web app) is fast, relatively low cost, can work online. By replicating a native mobile experience,it supports interactions and allows users to enjoy a high-end experience without even realizing that they’re still using the browser.
As the current trend goes, this feature is being used greatly in website design and development. Especially e-commerce web applications are a common use case for this amazing technology.
Now, an AMP (accelerated mobile page), though works for only static content, does load faster than your regular HTML. It omits all the fancy elements, leaving only the essential information, like text, images, and so on. This approach works extremely well for news and blog publishers.
Whether you should adopt AMP or PWA depends on what specifically your case is. Either technology you choose, you have to start taking these technologies seriously right now. They give you a brilliant chance at delivering a high-end experience as well as dramatically improving your search result rankings.
Final Word
Irrespective of what your current interests are – startup innovations, IoT inventions, or marketplace development – you need to be aware of the latest trends such as these. That is the only way to keep one step ahead of the new and continually upcoming technologies.